Born Elegant and Sporty,
Now More Luxurious.
We extended the side-body curves to preserve a sense of flowing elegance. Rounded, full surfaces create a more complete volume of light and shadow, gentle yet solid as stone.
Set Brilliance
into the Rear.
The team invested deeply in lamp development to create a bright, jewel-like glow. From density and cutting angles to texture, depth, and lamp pattern design, the crystal-like refraction seals an entire field of stars inside the rear light.
Reshaping Elegant Motion.
We developed and reshaped space and human-machine interaction: generous foot room, a comfortable riding posture, and a classic market-recognized symbol evolved into something beyond its origin.
Rational, Not Stacked.
The floating, flowing body is composed rather than piled up. Each component stands independently while becoming an organic part of the whole, with broad rounded arrow-like side motion strengthening the vehicle's structure and identity.
A Smiling Gaze Softens
the Usual Sharpness.
The front face uses a kind of mechanical humanism to move beyond aggressive sport styling. A smiling arc opens an emotional dialogue between user and product, giving the machine a distinctive sense of approachability.
The Finishing Touch
of Newness.
To express the vehicle's character at a glance, the team introduced a "dragon-eye" design language to the front face, adding a leaping sense of motion and creating a highly recognizable visual focus.
A New View of Newness,
Finding Balance in Everything.
In the evolution of UFR, "new" is not a rejection of the classic, but a precise renewal. Building on a widely recognized product foundation, we reinterpreted the best-selling genes and balanced boldness with acceptance to arrive at this moment of UFR.