Our Workflow
FROM SKETCH
TO ROAD.
From concept to reality.
A motorcycle is never created from a single sketch. From market insight and product definition to design development, physical validation and final surface development, we participate in the complete journey from concept to reality.
DISCOVER
洞察与定义Market & Trend Analysis
市场与趋势分析
Product Concept Definition
产品概念定位
Starting from market trends, user needs and competitive insights, we identify product opportunities and establish a clear product positioning and design direction.
CREATE
概念与设计Concept Sketching
概念草图
Vehicle Package
车体布置设计
Design Development
设计草图
Final Rendering
最终效果图
From creative exploration to design refinement, proportion, stance, structure and detail are continuously developed until the initial idea becomes a complete product vision.
REFINE
模型与验证Clay Modeling
油泥模型制作
Data Measurement
数据量测
The design enters full physical scale. Through clay modeling, observation, adjustment and measurement, proportions, surfaces and reflections are carefully evaluated and refined.
DEVELOP
曲面与工程深化Surface Development
外观曲面制作
Master Model Development
主模型制作
Final Styling Surface
最终外观曲面
The validated design is translated into high-precision digital surfaces, continuously refined between design intent and engineering requirements until the final exterior form is defined.
PARALLEL DEVELOPMENT
同期开发Alongside the main vehicle development process, multiple design disciplines are developed in parallel and continuously coordinated with the overall vehicle design.
CMF DESIGN
Color · Material · Finish
色彩 · 材料 · 表面处理
HMI DESIGN
Human Machine Interface
仪表交互设计
LIGHTING DESIGN
Automotive Optics
灯具设计