Define Market Entry
Through a New Light-European Style
We designed a new market-opening product for the brand, extending the beauty of mobility into everyday life and broadening the brand's vision for future living and travel.
A quiet solution, refined for women riders.
Designing for women is not a marketing phrase. It matters because many products still begin from reference data that was never built around women.
The fuel tank is placed underfoot to keep the helmet compartment clean;
the adjusted seat height makes daily riding easier;
multiple internal and external damping strips improve road comfort;
handlebar switches are positioned around palm width for precise, effortless control.
True care is not declared. It is built into the details.
Experience design in practice: a lower fuel tank, less friction.
Simplicity and convenience are part of refinement. The lower fuel tank simplifies refueling and makes the riding experience more comfortable, turning ease of use into a visible part of product quality.
Exploring
an Unformulaic Retro Scooter
From stance to material quality to every small component, the goal was refinement without complication. Side profiles were reviewed from multiple angles until the arcs and closing lines reached the right balance. Every repeated adjustment of form and proportion was a search for elegance.
We treated the vehicle as a new image built from zero: measuring the fine proportions of its structure, tuning color and CMF as if adding muscle, polishing every component, setting each part into the body at the right angle, and finally giving it light. The result is a soft, precise European flavor that reveals its crafted quality to attentive eyes.